7 Key Terms Every Man Should Know Before Buying Jewelry

Buying jewelry can be confusing if you’re not familiar with the terminology. To make your shopping experience smoother, we’ve put together a list of essential terms that will help you understand exactly what you’re getting when you invest in quality jewelry.

Karat (K) – Measuring Gold Purity

Karat is the unit used to measure the purity of gold. Pure gold is 24K (99.99% gold), but it’s too soft for everyday wear. That’s why most jewelry is made with an alloy—mixing gold with other metals for added strength. The most common types are:

• 18K Gold – 18 parts gold, 6 parts other metals (stronger but still highly valuable)

• 14K Gold – 14 parts gold, 10 parts other metals (more durable and widely used)

• 10K Gold – 10 parts gold, 14 parts other metals (affordable and tough)

The higher the karat, the more gold content in the piece.

Alloy – The Strength Behind Your Jewelry

An alloy is a blend of two or more metals, used in jewelry to enhance durability or alter the metal’s appearance. For example, titanium gold—a Goldier specialty—combines gold with titanium at a molecular level for unmatched strength and longevity.

Stone Setting – How Gems Stay in Place

The stone setting refers to the method used to secure gemstones in jewelry. Different settings affect both the look and durability of a piece, from sleek bezel settings to intricate prong settings.

Hypoallergenic – No Skin Reactions

Hypoallergenic jewelry is made from metals that minimize the risk of allergic reactions. Titanium gold is an excellent choice because it’s skin-friendly, tarnish-resistant, and perfect for everyday wear.

Gold Plating – A Thin Layer of Gold

Gold plating is a technique that uses electrochemical or electromagnetic processes to apply a thin layer of gold onto another metal, such as silver or copper. While it gives the appearance of gold, plated jewelry wears down over time.

Titanium Gold – Goldier’s Next-Level Innovation

Titanium gold is what sets Goldier apart. We fuse real gold with titanium at a molecular level, creating a durable, high-quality finish that looks and feels like solid 18K gold. Unlike traditional gold plating, titanium gold doesn’t wear off—it’s built to last.

Now that you know the key terms, you can shop with confidence and choose jewelry that fits your style, budget, and lifestyle. Explore Goldier’s collection and experience the power of titanium gold for yourself.